About Me

VP Product & Engineering

2023 – Present

Timely

Leadership

Executive Leadership Team

• Own the full product function end-to-end — strategy, discovery, delivery, and performance
• Unified Product and Engineering under one operating model, increasing velocity and alignment
• Develop AI-based automation features that enhance core product differentiation and customer efficiency for 5,000+ global clients

• Train and promote internal hires (from engineering and support) into PM roles; mentor analytics, AI, and cross-functional teams to operate autonomously
• Lead distributed teams across Europe and the Americas, optimizing for async communication and written decision-making
• Introduced frameworks such as Cost of Delay to guide prioritization and move the company toward evidence-based decision-making
• Supported the company through an expansion into a multi-product setup and the subsequent consolidation around Timely's core offering

Interim VP Engineering

2022 – 2023

Timely

Engineering

Executive Leadership Team

• Oversaw engineering organization through major restructuring phase, managing backend, frontend, and infrastructure teams
• Stabilized delivery and morale while implementing accountability systems and delivery tracking

• Partnered with product leadership to maintain roadmap execution during cost optimization
• Aligned engineering investments with long-term product strategy and scalability goals

VP Growth / Product Lead

2016 – 2022

Timely

Growth

Executive Leadership Team

• Key contributor in three funding rounds raising $20M total, with board-backed key personnel protections
• Scaled Timely from early traction to multi-million ARR through PLG experimentation, achieving 10x MRR growth over five years
• Established Timely's first growth, AI/ML, data analytics, and commercial functions from inception to operational maturity
• Led three successful Product Hunt launches including #1 Product of the Day; helped Timely earn "Leader" status on G2 for three consecutive quarters

• Served as hands-on Product Manager for growth, onboarding, and Dewo Calendar; led cross-functional team on trial-to-paid improvements
• Operationalized machine learning for automatic time tracking; completed advanced ML coursework (Stanford, deeplearning.ai, Coursera) and applied technical knowledge directly in product decisions
• Established analytics stack and experimentation culture (Segment, Amplitude, GA, FullStory, Intercom) across all products
• Shaped company narrative and product direction through multiple funding rounds; launched initial go-to-market strategy across pricing, positioning, and channels

• Launched seven startups via a collaborative crowdfunding model, building PR traction across national media

Head of Digital Marketing & E-Commerce

2011 – 2015

Jernia

Marketing

• Led a team of 4 specialists to drive digital marketing and e-commerce efforts, achieving a 10X increase in e-commerce conversion rate
• Managed the transformation of Jernia's website and e-commerce platform, resulting in a 5X increase in e-commerce revenue

• Oversaw a 3X growth in customer loyalty program membership through strategic online marketing initiatives

Digital Marketer

2009 – 2011

Komplett Group

Marketing

• Managed SEM and social media for Scandinavia's largest e-commerce player, overseeing a 6 MNOK budget
• Successfully grew Facebook page from 500 to 50,000 fans and ran Norway's highest ROI Google Ads account

• Coordinated between purchasing and marketing departments, handled marketing material, and executed PPC campaigns